It seems we go through life needing answers to WHAT we do and HOW to do it, but tend to ignore the most important question of all, WHY we do it. Knowing why creates reason, and then, intention. With intention, we have the drive and passion to fuel both ourselves, and our business, forward.
As recent examples of this success, two companies have changed the ways people travel. Uber took the idea of a taxi cab and combined it with modern day location software available on our phones. Their reason and intention were to change transportation. Airbnb is now a serious alternative to hotel stays for families and individuals around the world. Their mission statement outlines their purpose: “To connect millions of people in real life all over the world, through a community marketplace - so you can belong anywhere.” As a result of these compelling intentions, both companies have experienced tremendous growth.
At APlus, we ask ourselves “Why?” every day. The answers help us improve our systems and processes. We remain grateful and humble.