How Positive Feedback Shapes Your Brand Image

by Paul Devlin

Recently our Client Support Supervisor Jessica received a lovely email from a former client. Yes, you read that right. A former client. Here’s just a small sample of the email that moved us all so much:

“It’s been a little over a year since leaving APlus and I just wanted to reach out and let you know how thankful I am for all the services you provide your clients and your dedication to customer service. I am finding what truly makes the difference is who you have on the other end of the phone when you need help. You provide an extraordinary service to your clients and I cannot express my gratitude enough…”

You see at APlus we roll out the red carpet when you arrive and hold the door if, for whatever reason, you choose to leave. Thankfully it doesn’t happen too often, but when it does , it’s so important to make it as seamless as possible…for everyone. Many times it may be because a Company is bought over or a change of management. Occasionally, it’s because we may not be the best fit. Regardless, when you have amazing team members like Jessica, the process is so much smoother.

The Lasting Impact of Genuine Feedback

The influence of customer testimonials cannot be overstated. A study by BrightLocal found that 79% of consumers trust online reviews as much as personal recommendations. This means that a positive review or testimonial can sway potential customers towards choosing your business over competitors.

When a former client takes the time to express their satisfaction with your services, it speaks volumes about the quality of your work. It shows that your commitment to delivering excellent service goes beyond the confines of day to day transactions. This kind of genuine feedback can significantly enhance your brand’s reputation, making it more attractive to potential clients.

Quality Service Over Cost

While price is an important factor in any business transaction, it’s not the only thing that matters to customers. In fact, a survey by American Express found that 60% of customers are willing to pay more for a better experience.

This underscores the importance of providing top-notch service. When a former client compliments your business, it’s often the quality of service they highlight rather than the cost. Such feedback sends a powerful message to prospective clients: that your business values customer satisfaction above all else.

The Value of Maintaining Good Relationships

A good relationship with former clients can lead to more business opportunities down the line. They might return when circumstances change or recommend your business to others. In the Payroll world when a client leaves a Company for another, the transaction can sometimes be both fractious and stressful. In every situation, it’s important to put the needs of the client first.

Chat with Us Today

Compliments from former clients are more than just kind words. They’re powerful endorsements that can boost your brand image, highlight the importance of quality service, and open doors to future business opportunities. So, make every interaction count. Strive for excellence in every interaction. And remember, every client – past, present, or future – could be the source of a compliment that takes your business to new heights.

Ready to experience top-notch service that leaves a lasting impression? Chat with us today and let’s create success stories together. It might even be the amazing Jessica who you speak with!  Schedule a demo here.

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